GROW – How ideals power growth and profit at the world’s 50 great companies
GROW: How Ideals Power Growth and Profit at the World’s 50 Greatest Companies is a must read for all leaders, particularly if you are trying to identify what is going to differentiate you from a magnitude of companies—especially those in the same business as you.
Not based on ‘feel-good’ anecdotes and clichés, but on almost ten years of empirical research, Stengel analyzes the ‘brand ideals’ of the world’s best businesses, and how those ideals contributed to exponential growth, performance, and profit.