Adapt and Innovate: Why companies need to embrace failure to flourish.

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The COVID-19 pandemic taught us a lot, not least how quickly a three- or five-year strategy can become redundant. We witnessed the unfortunate demise of thousands of businesses as long-term plans came to naught. However, a good number demonstrated tremendous resiliency principally by changing what they identified as their core indicators of success.

Closing the gap between strategy and execution

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Worldwide, only 10% of businesses effectively implement their corporate strategies, which leaves a staggering 90% that never make it past the planning stage. Why? What’s going wrong? What’s causing the gap between strategy and execution?