Soft power: Why the best story wins
Whereas traditional power tended to focus on coercion (‘sticks’) and payment (‘carrots’), it is time to think more creatively about getting others to want what you want.Â
What does it mean to lead courageously?
In 2007, Robert Eckert, the CEO of Mattel Toys, chose not to recall millions of toys he learned had contained excessive lead. Instead of taking responsibility for the products an